A Beautiful Tie-Up

There was a natural connection between the quintessentially stylish Willow & Warson and Baddeley Brothers. A mutual appreciation of craftsmanship and dedication to detail that made this project special. Almost as special as the wooden bow ties and unique accessories that are hand-carved in Willow & Warson’s Devon workshop.

Founders Tim Brenninkmeijer and Theo Andrews were looking at ways to enhance the packaging for their bespoke accessories, which are often gifted, so they could make the experience of opening one as memorable as possible. By adding extra layers within the packaging, they found they could heighten the recipient’s anticipation and delight. One of these layers was to be a branded note, personalised and signed by the craftsman who created the accessory.

Working with GF Smith to select the perfect textured stock which would create the right tactile experience, they chose Colorplan Mist with a Buckram Embossing in 135 gsm. Using letterpress with black ink on both sides, Baddeley Brothers achieved a delicate and traditional look and to add texture and distinction to enhance the feel of the note, the logo was die-stamped on the reverse.

Tim said: “We warmed to Baddeley Brothers because of its heritage, and the family’s commitment to their own tools and craftsmen. They share our appreciation of processes which meant they were a lovely fit for our brand and our vision. When we saw the quality and precision of their work, we knew this was definitely the way to go.”

“We wanted to make sure that the notes would suit and complement any pen and any style of handwriting, and we designed everything ourselves. We learnt a lot about what was possible by working really closely and collaboratively with Baddeley Brothers. The note is now a contemporary, classic, finishing touch.”